Copy Writing & Web Content Editing
What you say and how you say it.
This is where a lot of web projects fall apart. Writing
the words for each page of your website and writing
logical captions for your photos can be the most difficult
part of your internet project.
design42 can:
- Write the words for your website for you
- Edit the words you have written
- Interview you, then write your copy
- Work with you writing your web content
- Edit your translated words into American English
Don't let this delay your new business. Even if
you do everything else yourself or use another company,
design42 will be happy to help you
write the copy for your website.
Different types of writing call for different styles
of writing:
- Web Copywriting
- Direct Response Copywriting
- Email Copywriting
- Writing for SEO Search Engine Optimization
- Advertising Copywriting
- Direct Mail Copywriting
- Brochure Copywriting
- Editing Existing Copy
The most important thing on your website is the words.
Search Engines see words. Photos are important, but
words are persuasive. If you want to generate sales,
you need clear, powerful, persuasive copy on your
website.
Do you have an existing website? Does everything
seem right, but you are not getting the results you
hope for? Let design42 use our experience
to prioritize the changes your website may need. We
will work within your budget. Send us the URL of your
existing site and we would be happy to give you an
estimate on correcting and updating your information.
Copy and art departments once operated independently.
At design42 by working together with
a unified approach we produce more professional and
effective results.
Copy refers to the words, the non-visual part of
any communication, the text. Writing good copy is
a challenge. The writing of advertising copy is a
demanding craft that few master. Even writers who
do well in other areas are not always adept as copywriters.
Whatever the media, we choose each word carefully;
making sure it carries just the right meaning. We
use the words that put your product, service or idea
in the best possible light. Some words do a better
job of selling than others.
Often competing products possess a common characteristic,
but one product becomes better known than the others
for that characteristic. Why? Copy. Words sell. Your
marketing needs a clear sales message, a distinct
"call to action."
design42 can handle many types of
writing, for copy can take many forms. Whatever form
the copy is in, it must be done with a limited number
of words.
This is more important than ever on the web. Rarely
are articles read. They are just scanned for valid
information. There is limited time and limited attention.
Remember that we are writing for an audience that
does not necessarily want to read or hear what is
said. Even if the audience is not hostile to what
you have to say, they are, at least, indifferent.
Of course, sometimes we may write for a more receptive
audience, too. You've read all the way down to here.
It is important to make it worthwhile for the reader.
Your audience may be aware of needing your product.
Your communication may contain newsworthy information.
Or, your site may deal with an issue that is intrinsically
interesting.
Research
design42 New Media Web Design can also
provided any needed research. Good research is the
foundation to good copy writing. Together we can cover
these three areas:
- About the product or service itself
- Buyers and potential buyers
- Reactions to the copy
- Expected browsers or readers
Ask these kinds of questions:
- What does the product do?
- How does it benefit the buyer?
- Who is the potential buyer?
- Is the buyer the same as the user?
- What is the product made of?
- How well is it made?
- How much does it cost?
- Where do you find it?
- How does it sell in comparison with competing
products?
Different products or services require different
information, but a little research makes the difference
in writing good, persuasive copy.
Translation
Actually we don't translate. American English is
my first and only language. American English may
not be the only language on the Internet, but it
is where the money is. I can proofread, edit and
correct your web page language translation into American
English.
We will take your words and make them sound natural
to a native English speaker.
design42 New Media Web Design offers
the Quality, Local, Professional help you are looking
for. We can begin working together with a low
initial down payment. We can set up an installment
plan, then quickly get your project on the
web. We will furnish you with a specific contract;
work by the project or by the hour. You will get invoices
and receipts to help you track your expenses.
We Accept All Major Credit
Cards, Personal Checks & PayPal
Installment Plans Available
Call design42 New Media Web Design
at (828) 692-7270 or email us at
sales@design42.com.
Make an appointment for a personal consultation at your
home or business or at the design42
office.
Methodology
If your business doesn't have a web presence
yet, or if you're already on the web, but aren't really
satisfied with the results, design42
has developed a systematic approach to web site creation
that significantly increases your chances for Internet
marketing success...>
Web Site Design
design42 offers complete web design solutions, from large web sites for the
corporate endeavor down to the most economical "brochure"
presence for small business. We have experience in
all aspects of Web Design and eCommerce website development.
We can provide the graphic design and copy writing
as well as Flash animation...>
Web Site Maintenance
& Correction
Old web sites are like old newspapers. The longer
it's been since you've had a tune-up, the more poorly
your site may be running. design42 can
help keep your web site current. We provide Web Site
Maintenance plans for new and existing web sites...>
SEO
- Search Engine Optimization
If Search Engine traffic is going to be a
major source of traffic to your web site it should
be considered at the initial stage of development.
Carla Sikorski Kirby has been a presenter for Macromedia
User Groups on the subject of Search Engine Optimization.
A regular SEO tune up will ensure that your site continues
to benefit from SEO Visibility...>
Would you like
to design your website yourself?
design42 New Media Web Design can walk
you through any difficulties you might run into. We
can help with domain registration, FTP, photography,
photo editing, copy writing or any other part of the
project that you need help with or do not want to
do. We can teach you how to accomplish each step
yourself, so that you won't need help next time.
If you have said "I would like to design my website
myself;" let design42 help you
through your entire internet project...>
Call design42 New Media Web Design
at (828) 692-7270 or email us at
sales@design42.com.
Make an appointment for a personal consultation at your
home or business or at the design42
office. |
