Below are just some of our websites. Take a look at these sites to get an idea of what we can bring to your project.
Carla Kirby designed and maintains this web site. The web site began in about 1999 as a simple 4 page site. Later, Carla negotiated performance-based compensation. She has added to and modified the site, writing unique copy and using copy and photos made available by the manufacturers of the products sold on the site. The site is now well over 1000 pages, managed using Dreamweaver. She searches out and makes available all of the information a site visitor needs to make a purchasing decision, creating graphics where none are available. She silhouettes photos where necessary and adds blown up or detail view photos. By subscribing to architecture, decorating and interior design magazines, she keeps up with current trends and terminology in order to keep the copy and content of the site up to date and relevant. She organizes all of the products and links them to facilitate add-on purchases. She tracks Web Analytics and Web Site Statistics, adjusting the site to create consistent site traffic and sales. Using Crazy Egg to track where visitors are clicking and where they are not, she edits and improves the site to make it the successful sales tool that it is. The site uses CSS for page layout and text styling.
Project Small House
Blog about three Small Houses
This blog uses Kale, A Food Blogging Theme by LyraThemes.com. It is one of the best themes I have found!
Crane Automotive is an auto maintenance and repair shop in Henderson County, NC. I researched and wrote the copy, then used photos from the owner's Facebook page to put together a quick, inexpensive site that meets his needs. I also added the business to Google Maps.
This blog uses the Faith Theme by ilovewp with CSS modifications.
Curiosity Trek - Blog Portal
I registered www.curiositytrek.com to use as a portal for my blogs. You can have more than one WordPress blog to a domain name.
Blogging works. Even off topic blogs can deliver valuable traffic. I get really tired of writing about the same topics all the time. This way, I can write about whatever I am currently interested in.
I started with Kale Theme, then hand coded it in Dreamweaver.
WordPress blog to monetize our vacations on Hilton Head Island.
I created this blog to experiment with some of the features in WordPress. And to turn all our vacation photos into traffic generating content. This blog demonstrates some of the features of WordPress. It is currently using the Sela Theme.
I took all of the photos and wrote all of the copy.
Greetings from the Past
Greetings from the Past is a WordPress blog and ecommerce website. This nanobusiness uses open source web software to create a beautiful website! Currently the site is using Storefront Theme with WooCommerce, the most commonly used free eCommerce plugin.
The client was already selling successfully on eBay. She was able to have her on-line store up and running in just a few hours.
Sound Extreme Weddings
This site makes full use of CSS for page layout, navigation and text style. A simple site that really works. The forms enable wedding planners or brides-to-be to easily let Sound Extreme plan the Wedding or Wedding reception music, band or other entertainment. Sound Extreme Wedding DJs, Wedding Music & Wedding Reception Music.
We developed a collateral package for Wedding Shows.
High End Window and Door Sales & Installation
Site uses FlexSlider, an open source fully responsive jQuery slider, customized for this site.
The site encourages Facebook Shares and Likes and has a script to encourage Pinterest Pinning whenever a visitor hovers over an image.
It has a PDF library, plenty of information and makes contact straightforward.
The client makes his own videos of projects, which I link into the site.
The client has been extremely happy with this site. The site was designed to use as a sales tool with clients, making it easy to email links to PDF documents to architects and homeowner. The site has also generated qualified sales leads, more than paying for the cost of development.
The project also included a complete collateral package to support sales, support and tradeshow presence.
Holistic Elder Services
Geriatric Care Management
Holistic Elder Services Geriatric Care Management specializes in assisting older people and their families with long-term care arrangements to save families time, anxiety and money.
This client was very organized. At our first meeting she gave me clear instructions. She delivered all of the copy right away. I was referred by a local printer and I followed their lead on colors and images. The site is developed with a specific target audience in mind and I believe the client has hit her mark.
Available Car Service
Luxury Transportation Services
Available Car Service provides Lincoln Town Cars or multi passenger vehicles for Airport Transportation & Airport Transfer, Port and Cruise Transport Service, Special Occasion, Wedding & Reception, Special Event, Patient Services, Non-Emergency Medical Transportation, Book Outpatient Transportation, Corporate & Business Transportation, Sightseeing and Hourly Charter Services.
I created the website using the clients photos. I created graphics and some new photos. I researched and wrote the copy for the site. I monitor site statistics and write new copy each month.
Forge Valley Event Center
Carla researched uses for this facility and wrote all of the copy for this web site The copy was then proof read by the client to confirm that they were really able to do everything. The site includes a map and directions, forms for use requests.
The project also included developing collateral material for trade shows. The site was completed and launched in less than a month. Visitors were able to find the site using search engines and had already submitted event requests using the form within weeks.
Collateral Package for Forge Valley Event Center
Sound Extreme Entertainment
Sound Extreme Entertainment provides DJs and Karaoke for private parties, weddings as well as restaurants, clubs and bars all over Western North Carolina, South Carolina and Tennessee. The site gives information on weddings and other private parties, as well as forms to request a quote or book a DJ, live band or karaoke. Google Calendars organize the events.
Carla wrote nearly all of the content. The site has been an excellent sales tool in booking new venues and in establishing brand value for sponsors.
Crocodile Smile Party Band
Crocodile Smile is the House Band for Star 104.3. The site gives band bios, sponsors, a sample play list, and venues. Visitors can see where Crocodile Smile is playing using Google Calendar. You Tube video is imbedded so potential clients can see sample performances. Forms are provided to request a quote or book Crocodile Smile for your wedding or other event.
Carla wrote nearly all of the content. The site has been an excellent sales tool in booking venues and in establishing brand value for sponsors.
Energy Services is a WordPress website using SiteOrigin's Vantage Theme and Page Builder. The client already has a successful business, but wanted to add a simple web presence and a contact form.
I researched and wrote the copy, then the client made it accurately represent his business, since I was pretty much guessing.
This site was completed in just a few hours.
L. B. Tillit
Writer of Young Adult Fiction
Site for a new writer of fiction for teens. It is
to launch three books that deal with the serious problems
and issues that face todays teens. The writer's characters
face problems with parents and family, friends and
peer pressure, drugs and alcohol, love and sex, identity
Another great example of a low cost site that fills all the clients needs. The site has information about her books for the reader and for teachers.
1898 Waverly Inn
1898 Waverly Inn is the oldest surviving inn in Hendersonville, North Carolina. Growing up in nearby Brevard, Carla has always loved the Inn. She was delighted to meet one of the owners at a local business event and has been working on various projects for them ever since. This site already existed and was being maintained by Debbie Jones.
Since 2014, Carla has contracted to work regularly. Carla has redesigned the existing site to be compatible with phones and tablets, while keeping much of the original look. She has rewritten most of the copy on the site.
The job has grown to include social media. Carla takes photos and writes posts for Facebook, which also go out on Twitter. She writes Blog posts, using Google Blogger, which are also published on Google+. She has added code to make the photo-rich website very compatible with Pinterest. A hover flag encourages pinning and marketing copy is carried with each photo Pinned, including the Inn phone number.
Carla reorganized and redesigned the monthly Constant Contact newsletter to be compatible with mobile devices.
The site, Facebook, the blog and the Constant Contact newsletter and advertising use Carla's photography.
When Carla began February 2014, WaverlyInn had 665 Likes. As of February 2016, there were 1,671 Likes, all Organic. A photo contest in 2014 had a reach of up to 4,495 a day. By inviting those who Liked to vote in the photo contest, we grew the page audience with people who actively participate in the site. They Like, Comment and Share giving us an Organic reach of up to 3,527 for a post, with up to 226 Post Clicks and 301 Likes, Comments and Shares. A recent video post had 533 Post Clicks in just a few hours. Better yet, they reserve rooms.
Constant Contact Newsletter
IRELAND - A Different Visit
This is a blog I created to experiment with some of the features in WordPress. And to monetize my trip to Ireland. This blog demonstrates some of the features of WordPress. It is currently using the Hemingway Theme by Anders Noren.
The Underground World of Caves
This is the very first website I ever designed. I recently updated it and turned it into a blog to demonstrate some of the features of WordPress. It is currently using the Spacious Theme by ThemeGrill.
I experimented with linking to the style sheets and scripts from .html pages for a consistent look and feel between the blog and the site pages, without having to give up the page names that have a lot of incoming links.
This was a school project, originally completely hand coded, demonstrating every tag available in markup at the time. It is just a personal site, personal photography from the '90s. I researched and wrote original copy on caving. This continues to get very high traffic. A lot of other sites have linked to it.
In 2007, a copyright lawyer contacted me about the content on this site. The words and photos were being used by other companies. I was able to prove this is my work. (I have the original photos that I had scanned in.) They prosecuted the copyright infringers and paid me.
Wikipedia defines a copyright troll as a "person or company that enforces copyrights... for purposes of making money through litigation, in a manner considered unduly aggressive or opportunistic, generally without producing or licensing the works it owns for paid distribution."
Worked out for me. Don't steal other people's work. Don't use photos you did not take yourself of buy from a reputable site.
Tore's Home is an assisted living center in Brevard, NC. We used the existing web content, which was edited by the client. The site now looks modern and professional.
I recreated their logo from the photo of it on their van. The site includes information about all of their programs. The home page uses a simple Flash to show a variety of the homes. The site uses a combination of original photos of the facilities and stock photography.
The style sheet displays the fonts in the sizes the visitor sets. Since site visitors are likely to be older, the fonts are larger and easier to see.
Web production, Dania Boat, the largest Yamaha dealer in the United States. Dania Boat does an international business and wanted to be able to display the current product lines. This site speaks for itself. Intense graphical appeal and cutting edge technology.
Below are some of the alternate designs.
Green Ant Builds
Beau Houde Construction
This portfolio site for Beau Houde is a great example of what can be done at a low cost. The site features before and after photos of construction and remodeling work. Within only a month of publishing this site, Beau already had more new work than he was able to commit to. New clients have found him using Google. He also uses the site as a sales tool when meeting with prospective clients. Beau Houde has been kept busy with new projects he directly attributes to this web site.
Florida Fasteners Direct
This site makes full use of CSS for page layout, navigation and text styling.
Carla researched products and wrote copy for this site. She photographed some of the products, silhouetted and optimized photos. She researched photo resources and developed advertising campaigns and collateral materials both digital and print.
This project included a large collateral package. Carla continues to support this client as the company expands into the US market.
Collateral Package for Blue-Tap
I started playing with a blog a few years ago, mostly to learn WordPress. I can write whatever I want, since it is my own site. I make money from the site by monetizing the links.
WordPress is web software you can use to create websites or blogs. It is open source. The core software is built by hundreds of community volunteers. There are thousands of plugins and themes available to do a lot of the designing for you. It has advantages and disadvantages. This site currently uses a very modified version of the Bouquet Theme by Automattic.
If you want to edit your site yourself, WordPress is an excellent option. We have set up quite a few sites using WordPress. They are not in the portfolio, since we did not do much of the work.
Carla writes the copy for this site to drive traffic to www.brandlighting.com. It's been quite effective.
Complete package including website with some copywriting, grapic design, image research and logo development.
We found four coordinating images that didn't cost too much from istockphoto.com. We designed a Tri-fold brochure with space for an address that can be sealed and mailed out. The business card includes a QR Code (Quick Response Code) that links to the website. The flyer can be printed, distrubuted as a PDF white paper or as an email. I gave the client a copy as a Word Template with the graphics in the header and footer, so she can easily create new flyers with the same look and feel. They are all developed to be easily used with a local printer or using VistaPrint. The logo can be used with brand supporting colors or as black & white.
Above: Collateral Package for AgeWell Alliance
Below: Logo variations
When Abetta Tech spun off Abetta Care, we recreated the graphics in a new color scheme. We created application and skill set forms for nurses and developed a database for nursing positions. The Positions area of the site was database driven site using PHP and mySQL.
Developed using clients existing photos. Uses PayPal.
Finally did a black site.
What's Mine Is Yours Foundation
The What's Mine Is Yours Foundation brings joy and hope to those children less fortunate through illness, position in life or other circumstances. Children's minds will be enlightened with the empowerment that comes through giving one of their own gifts - from their hearts - and sharing it with others less fortunate. They will see and realize the impact they can favorably make on children's lives through sharing, and they will learn that the spirit of giving has no boundaries.
Jane Nerf designed this site and wrote all of the copy. I followed her instructions for a clean, simple site that does it's job.
Cocoa Beach Oceanfront Rental
This site is a great example of what can be done at a low cost. The clean graphic design using text links enhances search engine findability and loads fast on any connection. The banner is Flash and loads at only 16K. Flash includes an animated Png with full alpha transparency layers and an Mpg sound stream. Carla Kirby developed the site for Write Results. Later we added the virtual tour. Photos were taken by Carla and the client.
Rene Houde Painting
This 2 page site for Rene Houde is another great example of what can be done at a very low cost. Rene Houde had his work featured in a number of magazines. This site gives him the opportunity to showcase these articles as PDFs, letting prospective clients see his work.
Carla scanned the magazine articles, removed unnecessary parts of each page, cleaned up the image and published them as PDF on the site.
Better Homes & Gardens Special Interest Publications Home Plan Ideas; Open House—A Magazine of Interior Design & Architecture; Home & Design: Southwest Florida Luxury Home Magazine; Architecture & Home Design—Designs for Resort-Style Living; Florida Architecture; Coral Gables; Dan Sater's—Florida's Best Home Designs; Better Homes & Gardens Special Interest Publications Home Plan Ideas, Gulfshore Life—The Magazine of Southwest Florida
Marine Industries Association of South Florida
design42 New Media Web Design designed and developed the front end of this site. It was designed to be easily searchable. All pages were within printing parameters. We developed forms so emails could be sent directly to local, state and national representatives to challenge government regulations or legislation that might impact South Florida's recreational marine industry. This facilitated MIASFs legislative advocacy goals. News feeds were imbedded to monitor comments and news and events of interest to members.
www.goboating.org is the public web site for Marine Industries Association of South Florida. www.miasf.org is the site for members. MIASF is a not for profit organization to promote the boating industry in South Florida.
Carla designed this site while she was learning web design. It is just a personal site. Personal photography is mixed with stock photos. She researched and wrote original copy on wildlife and conservation efforts. This continues to get very high traffic. A lot of other sites have linked to it.
Below are some of the projects design42 team members have worked on.
Countrywide's "Site Builder"
Carla worked on Countrywide's "Site Builder" Templates, which broker customers used to build their own web site. Carla designed a template and sample websites that could be used within a dynamic application. By using various style sheets and graphical elements of the same size, web pages were assembled using an .asp application and customized by the end user. Carla developed various designs, each in varous color schemes, with graphic choices and color and font variations.
She also worked on Countrywide's Web-based service, Countrywide Wholesale Business Channel (CWBC). CWBC is a web site that broker customers can use to originate loans.
saves an estimated $4 million per year.
Countrywide now offers a function called "Site Builder," which broker customers can use to build their own web site. Countrywide would like to use WebEx to train their employees on the most effective way to sell "Site Builder" and answer broker questions about the service. Countrywide sees it as a way of making a potentially complicated process remarkably simple.
(PDF will open in a new window)
While Carla worked freelance for Fusive in Boca Raton, she was on the team that cleaned up content from all of the state of Florida's existing web sites to give a consistent look and feel to the new State of Florida portal site. The team was able to complete the assignment on a very short deadline. It was an exciting project, culminating with Governor Jeb Bush unveiling the site live on television in front of more than a thousand media professional and IT executives.
Carla worked directly for Océ, "a global leader in digital document management and delivery technology offering software solutions, digital printers, copiers, plotters and scanners." She worked with a team using Blue Martini to maintain a dynamic web site and intranet site. Working with Jane Nerf from Write Results, Carla updated site graphics for consistency and accuracy and published Friday Flash, the regular in-house employee newsletter delivered by email. Jane and Carla worked with Sales and Marketing to support tradeshows such as On Demand, Graph Expo, Xplor, drupe and TransPromo with collateral and advertising campaigns. We developed email marketing campaigns, developed banner ads, including Flash banners, updated the events, news and home page, PDFs and web site copy.
Email Campaigns and Landing Pages for Emtex and Pitney Bowes
Carla worked in the graphic art department at diamond.com. While there she had the opportunity to work with very experience graphic artists and greatly improved her Photoshop skills. Carla's primary job was to clean and silhouette photos of jewelry. The team developed techniques to ensure consistent and accurate appearance of all jewels and metal colors. She cleaned and optimized scanned documents for on-line presentation. She developed a "look and feel" for e-mail newsletters and other email advertising. Working with the marketing department and being included in planning meetings, she learned a lot about marketing and advertising. She also developed a graphical interface for the parent company, Odimo corporate Intranet.
Before AT&T was Bellsouth, Carla worked for Randstadt on the prototype AT&T web site for Latin America. She developed a working web site model for use in meetings between the web development firm and representatives of AT&T. This small prototype site was used to test navigation options. The model site included functioning image maps, rollovers, and complex table effects to be filled dynamically. It gave examples of different pages for different areas of the new site. Decision makers used this model web site to make changes and sign off without wasting too much time or getting too elaborate.
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